Log in

Business Education from our members

 Our active members can post blog entries on our site, and redirect to their website. Submitted blog entries by our WSBA members will then be   sent to our database. To join WSBA to submit your blog entry today!

  • Friday, October 06, 2023 7:48 PM | Susan Miller (Administrator)

    Here are some tips for increasing revenues for a business:

    • Boost sales of existing products/services - Focus on selling more to existing customers through up-selling, cross-selling, promotions, packages, loyalty programs etc.
    • Offer new products or services - Expand your product line to give customers more options to buy. Look for adjacent offerings that complement current ones.
    • Improve pricing strategies - Use tiered pricing, personalized pricing, dynamic pricing, packaging to optimize what you charge. Make sure pricing aligns with positioning.
    • Reduce customer acquisition costs - Lower the costs of marketing, advertising and promotions to profitably gain new customers. Maintain or increase conversion rates.
    • Increase conversion rates - Improve website, sales process and funnels to convert more prospects into paying customers. Enhance customer experience.
    • Implement subscriptions/memberships - Create ongoing subscription-based revenue streams through memberships, clubs, content etc. Build continuity.
    • Enter new markets - Expand into new geographical areas, customer segments, product categories, distribution channels. Diversify reach.
    • Form strategic partnerships - Team up with complementary businesses to share customers, co-develop offerings, jointly market etc. Collaborate.
    • Improve customer retention - Focus on delighting customers to maintain and grow relationship over time. Aim for repeat purchases and loyalty.
    • Leverage customer referrals - Get incentives and programs to encourage referrals from satisfied customers. Cost-effective way to acquire.

      These tips provided by Susan Miller, Business Coach with Steer Business Consulting and Coaching. Schedule your complimentary strategy call today!

  • Thursday, July 20, 2023 11:20 AM | Stephanie Gillenkirk (Administrator)

    Summer is in full swing. The first thing most business owners avoid when the weather improves is generally the tedious things. Like staying on top of your bookkeeping and financials. But as the summer sun shines bright, it's important to keep your business's financial records just as radiant. So, we've put together some helpful tips to ensure your bookkeeping stays on track during the sunny season.

    Streamline your expense tracking Whether it's business trips, conferences, team outings, or summer promotions, make sure to accurately record all expenses and keep receipts organized. This will simplify your bookkeeping process and make tax time a breeze.

    Embrace cloud-based bookkeeping Take advantage of cloud-based accounting software like QuickBooks Online, which enables you to access your financial data securely from anywhere. This flexibility allows you to enjoy your summer adventures while staying connected to your business's financial health.

    Review your budget Summer often brings unique business opportunities and challenges. Take time to reassess your budget and adjust your financial goals for the upcoming months. Ensure you allocate resources strategically to make the most of the season's potential.

    Stay on top of invoicing Don't let delayed payments disrupt your summer flow. Send out invoices promptly and follow up with any overdue payments. Maintaining a healthy cash flow is crucial for a successful season.

    Remember, even during the summer, your business's financial well-being deserves attention. Implement these tips to maintain smooth bookkeeping practices and enjoy a stress-free summer. If you don’t want to handle any of your bookkeeping over the summer, then a great option is to hire us to do it for you! Then you really can have your cake and eat it too. Get in touch with us today at Pittroe Business Services

    Stephanie Gillenkirk, Founder

    Do more of what makes you happy.

    We focus on the books and workplace.

    You focus on growth.

  • Wednesday, October 19, 2022 4:06 AM | Susan Miller (Administrator)
    If it doesn't challenge you, then it won't change you. The change will make you a stronger entrepreneur.

    The success of your business will come from how sharp and current you are within your business. Business trends and technology constantly change. So it is important to stay consistent with the changes within your industry by staying active in your business, mentally fit, and current.

    When you do these things, it will help to challenge you and keep you competitive. If you become comfortable within your business, then you will lose your competitive edge. If you lose your competitive edge, then your competitors will pass right by you and your customers may follow!

    Here are some techniques I use to challenge myself:

    1. Hang out with the old and the young. I love learning things from seasoned entrepreneurs because they have made mistakes already! And if they share their experiences with you, then you are receiving a gift that will streamline your efforts! If you hang out with the young, then you will get insight on the newest trends and the newest technology that can help your business. This insight will keep you fresh and new!

    2. READ and RESEARCH! Always keep in mind that trends and technology will forever change within your industry. So make time to read from experts within your industry and research the internet for new information in other areas and cities. Being aware of the changes will validate your expertise within your industry, and it will reassure your customers that your business is worth investing in.

    3. Ask your customers. Your business was based on the needs of your customers. Have their needs changed? Have you taken the time to ask them? If they appreciate your business, then they will tell you what their consumer needs are.

    4. Hire people smarter than you. This will open your eyes to products and services that you may not be offering. We like to think we know it all, but in reality, we do not. Don't be afraid to admit to that, and open yourself to new information and ideas!

    Challenging yourself will sharpen your entrepreneurial skills, and strengthen your business. You are the driving force behind your business, and success will come if you continue to challenge yourself.

    Be sure to visit "Ramblings of an entrepreneur" to read additional articles.

    Susan Miller is a Serial Entrepreneur that uses her experience and skills to help others launch and take their business to the next level thorough the resources she developed. 

    STEER business coaching and consulting.

    Schedule your complimentary discovery call today !

    Get your free business coaching with a WSBA membership today!

  • Tuesday, October 04, 2022 10:08 AM | Susan Miller (Administrator)

    There is a difference between small business owners and entrepreneurs.

    Small business owners can successfully run a business and make it profitable.

    But an entrepreneur will jump in, develop the business, take a small business to the next level, or restructure the business during adverse times.

    I believe that if you don't have the "Eye of an Entrepreneur", then you may not have what it takes to be an entrepreneur. Having the "Eye of an Entrepreneur" means being able to see opportunities, even when they may not be right in front of you.

    I have always said to my colleagues, "I see opportunities EVERYWHERE!" 

    I was an entrepreneur at the young age of 8. My need to "EAT" pushed me to find a solution. I was hungry, and I needed to find a way to make money to buy food. So my first business venture was selling fruit at the entrance of our neighborhood community, in Ft. Lauderdale, Fla.

    A small business owner would buy fruit wholesale, mark up the price of the fruit, and then sell it. Quality fruit, good customer service, and competitive pricing would make this a successful business.

    I had no money to buy fruit to resell. So how do I sell fruit with no start up money?

    It was not uncommon for residents to have fruit trees growing in their yards in South Florida. I started to take notice to the types of fruit trees growing in my neighbor's yards. I noticed they had: mango, papaya, oranges, grapefruit, tangerines, and avocados. I also paid attention to how often the fruit would drop from the tree(s). It was not uncommon for a neighbor to have more than one fruit tree in their yard. Anyone that had fruit tree(s) growing, then had the task of picking up the fruit that had fallen from the tree(s). This became a bigger task if a resident had more than one tree. Rotting fruit in the hot Florida sun is something most people do not want in their yard. I then talked to these neighbors, and offered them the service of "picking up the fallen fruit". I offered this service and tipping was ALWAYS appreciated. The tips I received usually grossed more than minimum wage. This service that I now offered, then provided me with the fruit I needed to sell. My service was offered daily, so I always had fresh, ripe fruit to sell.

    So here is an overview of my strategy.

    - I offer a daily service of picking up the fallen fruit.
    - Receiving tips paid me for this service, and I was fulfilling the need of my neighbors.
    - Selling fresh fruit at the entrance of my neighborhood community, then fulfilled the need of my customers, by providing them with convenience and affordable pricing.

    Tips + Fruit sales (- cost to operate which was $0) = pure profit

    My "eye of an entrepreneur" saw an opportunity to make money, and it addressed the needs of others.

    Be sure to visit "Ramblings of an entrepreneur" to read additional articles.

    Susan Miller is a Serial Entrepreneur that uses her experience and skills to help others launch and take their business to the next level thorough the resources she developed. 

    STEER business coaching and consulting.
    Schedule your complimentary discovery call today !

    Get your free business coaching with a WSBA membership today!


We are an advocate for strengthening community economics with targeted business development and opportunities



Copyright 2023 © Women's Small Business Association™ All Rights Reserved

Privacy Policy

Informed Consent

Powered by Wild Apricot Membership Software